Consumer and brand experience specialist and also shop staff manager for the world’s first ‘The Period Shop”, part of a campaign by U BY KOTEX aimed at destigmatizing menstruation.

The shop was located conveniently in the centre of New York’s fashion hub on 5th Ave, where patrons could stumble upon the store themselves, or were directed to it by an energetic street team member nearby. People came to get free ice cream, dance, relax, enjoy a curated live female music and comedic entertainment program while they shopped from a wide variety of custom “period themed” merchandise.

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EXPERIENTIAL MARKETING
CREATIVE DIRECTION
CLIENT SERVICES
EVENT PRODUCTION
EVENT MANAGEMENT
TALENT MANAGEMENT
HIRE, TRAIN & MANAGE STAFF
GRAPHIC DESIGN
PARTNERSHIPS