Negotiated Season 8 & 9 (2018-20) sponsorship deliverables for Heineken USA Corporate, and managed the relationship and execution for the Speed Rack competition’s first ever beer partnership.

Created the US activation toolkit and playbooks, designed social promotional assets, in addition to managing and executing 9 yearly events with local Heineken teams.

Season 8 involved developing communication lines with local and regional teams around the country and in the 8 cities to implement the Speed Rack program with the major objective to start to build Heineken relationships with these top tier local trade. The season also saw the integration of the Beer Cocktail Program and the launch of Heineken 0.0 the “Beer with no alcohol” innovation product.

Season 9 and year 2 of the partnership saw the partnership evolve by incorporating Heineken’s newest draught education program “Star Quality”. A mobile draught system was set up to allow guests the opportunity to learn how pour the perfect beer from a Heineken Trained Ambassador and information about their global competition.

Additionally in Season 9, Heineken, a known supporter of music and the arts, in a partnership with POPLIFE, programmed locally known female DJ’s at each event and created social assets for DJ’s to promote the event sales further in their social channels.

Speed Rack, is an all-female high-speed bartending competition designed to highlight up-and-coming women in the cocktail industry and give back to those impacted by breast cancer.

Employed by POPLIFE

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CLIENT MANAGEMENT
EVENT PRODUCTION & MANAGEMENT
CREATIVE DIRECTION
SOCIAL MEDIA STRATEGY & DESIGN
SPONSORSHIP & PARTNERSHIPS
TALENT & INFLUENCER PARTNERSHIPS
SALES & DISTRIBUTION