In early 2018 the Heineken brand launched their newest innovation, Wild Lager H41 in South Beach Miami.

The event focused on winning over the trade while also introducing the H41 Wile Lager to consumers.

PNC Creative curated & styled the experience, event space, brand visibility and education experience while managing the production, staffing and execution of the event.

Employed by POPLIFE

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CREATIVE DIRECTION
STYLING
EVENT PRODUCTION
EVENT MANAGEMENT